Inaugural GITEX Africa sells-out, organiser in final expansion phase to meet high global tech interests in Africa
Construction ramps up of purpose-built super venue in Marrakech, Morocco for historic debut of GITEX Africa, now
the largest and most influential tech and start-up event in the African continent
Marrakech, Morocco: The cross-continent support of the global tech community has culminated in a sold-out GITEX
Africa 2023, with an expansion phase now underway as construction ramps up of a purpose-built super venue in
Marrakech Morocco for Africa’s largest and most influential tech and start-up event.
The inaugural GITEX Africa will make its historic debut from 31 May-2 June 2023, welcoming more than 900 exhibitors,
start-ups, and visiting delegations from 95 countries for three days of intensive outcome-focused public-private
sector collaborations in the world’s next biggest digital economy.
GITEX Africa is held under the High Patronage of His Majesty King Mohammed VI of the Kingdom of Morocco, and hosted
by the Digital Development Agency (ADD), the public entity leading the Moroccan government’s digital transformation
agenda under the authority of the Moroccan Ministry of Digital Transition and Administration Reform.
H.E Dr Ghita Mezzour, Minister of the Moroccan Ministry of Digital Transition and Administration Reform, said: “The
Kingdom of Morocco is honoured to host the 1st edition of GITEX AFRICA Morocco in 2023, an event which constitutes a
real opportunity for our country to deepen the efforts made and the work carried out in recent years in the field of
digital transition and technological innovation.
“It falls perfectly in line with the efforts of the Kingdom of Morocco to strengthen South-South cooperation in the
digital field, and to contribute to the influence of the African continent on the international level. GITEX AFRICA
Morocco will thus aim to promote multi-sector technological innovation and the digital transformation of the
continent, pursuant to the Orientations of His Majesty King Mohammed VI, May God Assist Him.”
“The potential for tech on the continent of Africa is limitless and the time for action is now,” added Mohammed
Drissi Melyani, General Director of the Digital Development Agency (ADD). “As the catalyst for Morocco’s digital
transformation, ADD is involved to promote innovation in many sectors and to push all the involved partners of the
ecosystem to ensure Smart digital transition.
“As the African continent is beginning to create an enabling environment for technology innovation to thrive, GITEX
AFRICA Morocco is a real opportunity to gather the tech moguls and promote investments and we are deeply engaged to
contribute to this first edition’s success.”
GITEX Africa 2023 is affiliated with GITEX GLOBAL, the world’s largest tech and start-up show hosted in Dubai.
“Africa has a great story to share with the world in their digital cities evolution powered by a talented youth
generation and future focused governments,” said Trixie LohMirmand, CEO of GITEX Africa’s organiser KAOUN
International, who announced the event’s expansion plans during a Moroccan tour recently meeting key tech
stakeholders, exhibitors, government entities and media.
“That GITEX Africa is so well received in its inaugural edition is a strong validation of the world’s confidence and
optimism in the growth of the African digital economy. Every company with an internationalisation strategy must
partake in the digital revolution of the world’s most watched continent.”
Converging transformational technologies at Africa’s showpiece tech event
With the African Union’s bold mission to unify the continent into a secure Digital Single Market by 2030, GITEX
Africa exhibitors are rousing optimism about the proliferation of trends shaping the continent’s tech ecosystem,
from increased internet connectivity and a rampant start-up scene, to the rise of artificial intelligence and a
flourishing fintech sector.
IBM, a global technology and consulting company, will utilise GITEX Africa 2023 to amplify their commitment to the
continent. Badrane Kaddour, Africa Partner Ecosystem Leader at IBM, said: “Our portfolio is built around hybrid
cloud and AI, the two most transformational technologies of our time. Our go-to-market approach brings together the
necessary software, consulting, and infrastructure that our clients require, from across our expanding ecosystem of
“Attending the inaugural GITEX Africa is an opportunity for us to highlight our commitment to the continent, expand
our presence and market reach through our ecosystem of partners as well as showcase our latest technological
innovations that are helping our customers increase productivity, reduce costs and fuel growth.”
With an African presence spanning more than two decades, global cybersecurity heavyweight Kaspersky is another
exhibitor investing in Africa’s vast potential. CEO Eugene Kaspersky commented: “For more than 20 years now we’ve
been working to protect Africa’s businesses and ordinary users – securing the continent’s technologies and
“It’s important that we share expertise and exchange knowledge needed for protection against cyberthreats, which are
constantly growing in both volume and sophistication. Today, we’re glad to be part of the first edition of GITEX
Africa, the continent's largest tech event – participation in which we deemed simply essential in helping to build a
more secure digital world together.”
Moroccan exhibitors elevate Africa’s thriving tech revolution
Major players from Morocco’s tech landscape have also signed on for this much-awaited business venture, in-line with
the North African country’s unifying economic mission, where 60 percent of its foreign investment is directed
Maroc Data Center (MDC); MTDS, a leading cybersecurity and technological solutions provider; Ribatis, a provider of
e-Gov platforms for African public administrations; and CASANET, a pioneer in the ICT industry, are among the
Moroccan exhibitors with a joint mission to elevate Africa’s thriving tech revolution.
Yassir Lamrani, CEO at CASANET, said: “As one of the Moroccan tech pioneers, we would not miss this inaugural event
that marks the start of a new era for Africa’s bold digital ambitions. The African tech ecosystem is one of the
fastest growing in the world, and since GITEX Africa is the most sought-after tech event in the continent, we’re
hoping to meet Africa’s brightest IT minds, and to connect with the African youth who hold the future of tech in
GITEX Africa DIGITAL SUMMIT leads power-packed conference programme
Leadership dialogues and outcome focused meetings will meanwhile dominate at GITEX Africa via a power-packed
multi-sectoral conference programme including The GITEX Africa DIGITAL SUMMIT and the GITEX AFRICA CEO Forum.
The GITEX Africa DIGITAL SUMMIT will unify 250-plus government and private sector leaders, policy makers, investors
and academics, to steer Africa’s transformation into a single digital market. Critical themes covered at the world’s
most influential forum for dialogues, exchanges and collaborative intentions, range from analysing the current state
of play in the continent’s digital economy, to fast-tracking an integrated and inclusive digital public
Lacina Koné, the DG and CEO of Smart Africa – the pan-African organisation driving the continent’s digital
transformation – is a headline speaker at the two-day summit. Smart Africa is an alliance of 36 African countries
tasked with Africa’s digital agenda, to accelerate sustainable socio-economic development on the continent and usher
Africa into the knowledge economy through affordable access to broadband and the use of ICTs.
“I am pleased to see GITEX coming for the first time to Africa, the land of all digital opportunities,” said Kone,
who will be part of a panel discussion titled: ‘Uniting Towards One African Market,’ adding that Smart Africa aims
to achieve an inclusive multi-stakeholder approach that encourages innovation through data sharing and cross-border
data flows while protecting individuals’ rights. “We look forward to promising insightful exchanges at GITEX Africa
where businesses will meet and decisions will be made.”
North Star scales African imagination converging 400-plus start-ups
GITEX Africa 2023 has also partnered with North Star, the world’s largest start-up event, to deliver North Star
Africa, converging more than 400 start-ups – including 100 Moroccan start-ups – from across the globe to extend
engagements, build connections, and scale imaginations in an African tech ecosystem where investment reached US$6.5
billion in 2022.
Saudi-headquartered food tech company NOMU Group is among those looking to foster prosperous partnerships in Africa.
“Africa’s start-up ecosystem has matured significantly with banks and governments creating mechanisms that support
the start-up community,” said Shehab Mokhtar CEO & Co-Founder at Nomu Group, which operates the Jumlaty and Appetito
e-grocery and food-tech start-ups in Saudi, Egypt, Tunisia, and Morocco.
“The African continent is emerging as a hotbed for foreign investment, due to the rise of mobile penetration, better
internet infrastructure and a growing fintech start-up ecosystem. At GITEX Africa, Nomu Group looks forward to
connecting with tech innovators, start-ups, investors and global innovation hubs, while at the same time
collaborating, and exploring new ventures in the world’s rising tech continent.”
More information is available at www.gitexafrica.com
Khaleej Times, ITP,
CIO Africa, IT Edge News, Nigerian Tribune, Tech-ish Kenya